Creating Business Blogs

Course Overview

Most companies’ web sites tend to be relatively static and don't change in any significant way on a regular basis. As a result, most people don't have any reason to visit a company's web site unless they want to buy something.

Business blogs are a simple way to help overcome this issue. In fact, they are one of the most cost effective ways to promote a company. However, to be effective they need to be well planned and written.

This course has therefore been developed to increase the learner’s understanding of what is required to create a successful business blog.

Key Content

• Establishing the blog’s purpose;
• Frequency of posting;
• Identifying blog writers;
• Identifying where the blog will be hosted;
• The look and feel of the blog;
• Writing and editing blogs;
• Writing effective titles for blog entries;
• Promoting the blog;
• Evaluating the success of the blog.

Learning Outcomes

At the completion of this course, learners should be able to:

• Identify the benefits of having a business blog;
• Discuss what is involved in establishing a business blog;
• Identify the features of a well written blog;
• Explain how to promote the blog and evaluate its performance.