Planning and Running Events

Course Overview

Running corporate events can benefit an organisation in a number of ways; however, they need to be well organised to be truly effective.

This course has therefore been created to develop the learners’ understanding of event management. Specifically, it will look at how to plan and budget for an event and the key things that need to be done and remembered on the day to ensure the event is a success.
 

Key Content

• Planning a corporate event;
• Determining the event’s objective and parameters;
• Creating an event plan;
• Managing the budget;
• Identifying an appropriate venue;
• Selecting speakers;
• Sponsors and partners;
• The delegate pack;
• Catering for the event;
• Contracts with key parties involved in the event;
• Advertising the event;
• Contingency plans;
• What to keep in mind on the day of the event;
• Post-event follow up activities;
• Writing the event report.

Learning Outcomes

At the completion of this course, learners should be able to:

• Discuss the key actions they should take to plan and prepare for an event;
• Explain what their responsibilities are on the day of the event;
• Discuss the processes they should undertake after the event has concluded.